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Module 6: Search Engine Marketing

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Course Prerequisite(s)

Course Content

Understanding Search Engine Marketing

  • [Video] What is SEM?
  • [Video] Paid Search vs Organic Search
  • Benefits of SEM
  • Key Terms in SEM

Keyword Research for SEM

Creating Effective Ads

Budgeting and Bidding in SEM

Tracking and Measuring Success

Advanced SEM Strategies

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