Free Masters in Digital Marketing & Business
Go from beginner to expert. 
Our highly practical master’s program will turn you into a digital marketing professional capable of:
Starting and running your own online business Getting the digital marketing job you want
What You’ll Learn
- Getting Started: Learn the basics of digital marketing, set up your business, and understand what’s possible.
- Building a Website: Create, design, and manage your own website using WordPress.
- SEO (Search Engine Optimization): Optimize your website so it ranks higher on Google and other search engines.
- Web Analytics: Use tools like Google Analytics to track how your website is performing and make improvements.
- Earning with Ads: Get approved for programs like Google AdSense and Ezoic to start earning money from ads on your site.
- Email Marketing: Build email lists, create email campaigns, and connect with your audience effectively.
- Online Advertising: Learn how to create ads on search engines and social media platforms like Facebook and Instagram.
- Social Media Marketing: Understand how to use social media to promote your business and engage with customers.
By the end of this course, you’ll have the skills to start and run a successful online business or get a job in digital marketing.
Must Watch
Must Watch Course Content
Module 1: Getting Started
1.1 
[VIDEO] Introducing Innovators Business College
1.2 
MUST READ: Getting Started
1.3 MUST READ: What You Need to Start the Course
1.4 MUST READ: What Happens When You Graduate
1.5 [VIDEO] Our Goals
1.6 [VIDEO] Our Mission
1.7 Discover What Is Possible
1.8 [VIDEO] Your Potential
1.9 Our Business Model
1.10 MUST READ: Our Rules
1.11 
Evaluation Criteria
1.12 How to Submit Assignments
1.13 
Choosing a Domain Name
1.14 [VIDEO] Do Websites and Domains Have Value?
1.15 [VIDEO] Setting Up Hosting and Domains
1.16 
[ASSIGNMENT 1] Setup Domain & Hosting
1.17 
What You Need to Start Designing Your Website
1.18 [VIDEO] Defining Your Business Model
1.19 [ASSIGNMENT 2] Define Your Business Model
1.20 [VIDEO] Concluding Module 1
Module 2: Building Your Website
2.1 [VIDEO] Introduction to Module 2
2.2 [VIDEO] About WordPress
2.3 [VIDEO] Installing WordPress with Your Hosting Account
2.4 [ASSIGNMENT 3] Install WordPress on Your Hostgator
2.5 [VIDEO] How to Create Your Business Email
2.6 [ASSIGNMENT 4] Create Your Business Email
2.7 [VIDEO] The WordPress Dashboard
2.8 [VIDEO] Preparing Your WordPress
2.9 [VIDEO] Learning Pages & Posts
2.10 [VIDEO] Learning Categories and Tags
2.11 [VIDEO] The Gutenberg Editor
2.12 [ASSIGNMENT 5] Create a Page, Post, and Category
2.13 [VIDEO] The Media Library
2.14 [ASSIGNMENT 6] Upload an Image and a PDF
2.15 [VIDEO] Learning Settings in WordPress
2.16 [VIDEO] Learning Tools in WordPress
2.17 [VIDEO] Learning Users in WordPress
2.18 [VIDEO] Learning Plugins in WordPress
2.19 [VIDEO] Installing Plugins in WordPress
2.20 [ASSIGNMENT 7] Install Plugins
2.21 [VIDEO] Themes in WordPress
2.22 [ASSIGNMENT 8] Install a Theme in WordPress
2.23 [VIDEO] Learning Appearance in WordPress
2.24 [VIDEO] Widgets in WordPress
2.25 [VIDEO] Menus in WordPress
2.26 [ASSIGNMENT 9] Setup a Menu on Your Site
2.27 [VIDEO] Learning Templates
2.28 [VIDEO] Learning Elementor
2.29 [VIDEO] Building Your Legal Pages
2.30 [VIDEO] Setting Up Your Home and Blog Pages
2.31 [VIDEO] Setting Up Your Services/About/Portfolio Pages
2.32 [VIDEO] How Your WordPress Journey Continues
2.33 [VIDEO] Concluding Module 2
Module 3: SEO
3.1 [VIDEO] Introduction to Module 3
3.2 [VIDEO] Introducing SEO
3.3 [ASSIGNMENT 11] What Is SEO and How Can It Help You?
3.4 [VIDEO] Basic SEO Tools
3.5 [VIDEO] Introducing Long-Tail Keywords
3.6 [VIDEO] How to Outrank Your Competitor
3.7 [VIDEO] Introducing Competitor Research
3.8 [ASSIGNMENT 12] Who Are Your Competitors for 5 Keywords
3.9 [VIDEO] Finding the Best Keywords for You
3.10 [VIDEO] Creating Content to Rank for Keywords
3.11 [VIDEO] Introducing Silos, Hubs, and Spokes
3.12 [ASSIGNMENT 13] Plan Your Website URLs in Google Sheets
3.13 [VIDEO] Introducing Technical SEO
3.14 [VIDEO] Learning Metadata
3.15 [VIDEO] Header (H) Tags
3.16 [ASSIGNMENT 14] Create a Post with H1, H2, H3 Tags
3.17 [VIDEO] Introducing Google Search Console
3.18 Create Your Sitemap
3.19 [VIDEO] Upload Your Site to Search Console
3.20 Backlinks and SEO
3.21 Brand Signals and CTR in SEO
3.22 URL Length and SEO
3.23 User Experience and SEO
3.24 Introducing Schema
3.25 Things to Avoid with SEO
3.26 Summarizing the Best Core SEO Strategy
3.27 [VIDEO] Concluding Module 3
Module 4: Web Analytics
4.1 [VIDEO] Introducing Module 4
4.2 [VIDEO] Installing Google Analytics in WordPress
4.3 [ASSIGNMENT] Finish and Pass the Assessments 1-4
4.4 
Concluding Module 4
Module 5: Google AdSense and Ezoic Approval
5.1 [VIDEO] Introduction to Ad Networks
5.2 [VIDEO] Steps to Google AdSense Approval
5.3 [ASSIGNMENT] Apply for Google AdSense
5.4 [VIDEO] Setting Up Google AdSense
5.5 [ASSIGNMENT] Set Up AdSense on Your Website
5.6 [VIDEO] Ezoic Approval Process
5.7 [ASSIGNMENT] Apply for Ezoic
5.8 [VIDEO] Mediavine Approval Process
5.9 [ASSIGNMENT] Prepare Your Site and Apply for Mediavine
5.10 [VIDEO] Maximizing Ad Revenue
5.11 [ASSIGNMENT] Optimize Ad Placements
5.12 [VIDEO] Fixing Common Problems
5.13 [ASSIGNMENT] Resolve Issues and Reapply
5.14 Concluding Module 5
Module 6: Email Marketing
6.1 [VIDEO] Introducing Module 6
6.2 [VIDEO] Email Marketing Basics
6.3 [VIDEO] List Building Tactics
6.4 [VIDEO] Setup a FREE Sendinblue Account
6.5 [ASSIGNMENT] Setup a FREE Sendinblue Account
6.6 [VIDEO] Learning Audiences & Segmentation
6.7 [VIDEO] Learning Automation
6.8 [VIDEO] Setting Up Sendinblue with WordPress
6.9 [ASSIGNMENT] Setup Sendinblue in WordPress
6.10 [VIDEO] Designing an Opt-In Form
6.11 [ASSIGNMENT] Design an Opt-In Form
6.12 [VIDEO] Sending an Email Campaign to Subscribers
6.13 Concluding Module 6
Module 7: Search Engine Marketing (SEM)
7.1 [VIDEO] Introducing Module 7
7.2 [VIDEO] Learning Google Search Ads
7.3 [ASSIGNMENT] Google Search Official Certification
7.4 [VIDEO] Learning Google Display Ads
7.5 [ASSIGNMENT] Google Display Official Certification
7.6 Concluding Module 7
Module 8: Social Media Marketing
8.1 [VIDEO] Introducing Module 8
8.2 [VIDEO] Social Media Basics
8.3 [VIDEO] 4 Roles in Social Media
8.4 [VIDEO] Social Media Management Apps
8.5 [VIDEO] A Social Media Plan
8.6 [VIDEO] Content for Social Media
8.7 [VIDEO] Social Media, Platform-by-Platform
8.8 [ASSIGNMENT] Create Your Social Profiles
8.9 Concluding Module 8
Module 9: Facebook and Instagram Ads
9.1 [VIDEO] Introducing Module 9
9.2 [VIDEO] Introducing Facebook Blueprint
9.3 [ASSIGNMENT] Screenshot Your Created Ad Setup
9.4 Concluding Module 9
Graduation & Skill Application
Upon successful completion of this course, you should be able to:
- Build Any Kind of Website to a Professional Standard
- Leverage your skills to design and develop websites that meet professional standards across various industries.
Showcase Your Mastery of Digital Marketing
- Demonstrate your skills through a final project presentation.
- Build a Professional Portfolio
- Compile your best work and projects to attract potential employers or clients.
- Develop and Launch Your Own Online Business
- Utilize the skills learned to create and manage your own website or online store.
- Gain Practical Experience with Ad Networks
- Apply for and manage ad networks like Google AdSense, Ezoic, and Mediavine.
- Earn Certifications from Google and Other Platforms
- Obtain official certifications to validate your expertise and enhance your resume.
- Prepare for a Career in Digital Marketing with a Strong Resume
- Craft a compelling resume showcasing your new skills and knowledge to land your dream job.
- Access to Ongoing Support and Resources
- Enjoy continued access to course materials and updates, as well as networking opportunities with fellow graduates.
Build Any Kind of Website to a Professional Standard
Build a Professional Portfolio
Gain Practical Experience with Ad Networks
Earn Certifications from Google and Other Platforms
Prepare for a Career in Digital Marketing with a Strong Resume
Access to Ongoing Support and ResourcesWe’re excited to see what you achieve and are here to support you on your journey to success!